24 May

Benefits of Online Advertising – Be Visible 24/7

By May 24, 2013
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If you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do...your bottom line will validate that! The 5 most valuable benefits of online advertising: It offers more value for your advertising dollars as it can be more targeted than offline mediums. It is up and running 24/7 providing round-the-clock visibility. It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, … [Read more...]

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17 May

What is Content Management?

By May 17, 2013
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Content management impacts your website’s success or effectiveness in connecting with your customers and prospects. Sad to say that it is also typically, the most neglected aspect. Many businesses focus on fancy graphics and pretty pictures with disappointing results. The reason—no substance. Major search engines like Google rank your website based on the quality and relevance of your content. They don’t read pictures. So if you were thinking of taking shortcuts, think again. Why is content management important to your business? Content is any type of digital information. It can be text, images, graphics, video, sound, documents, records or words. Simply put content management is therefore the process of sharing information with your web visitors. This needs to be planned and monitored if you are to achieve your goals. The information you put out creates an impression which consequently impacts sales and conversions. Having an effective content management system and strategy … [Read more...]

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10 May

Your Quick Guide to Web Hosting

By May 10, 2013
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Web hosting enables you to make your business website accessible to your target audience via the World Wide Web. While many Internet providers offer free or cheap services for a single Web page, it gets more complex for rich-function sites with multiple offerings. The ease and convenience with which your audience can view your products or service and connect with you depends on the quality of service. How to choose a Web hosting service? • Know what you want: The type of website you will be managing (single or multiple pages, social media, etc.) impacts the service and the cost. • Look to the future: Have some idea of the direction you are going in. Making provisions for changing needs and expansion might save you stress and money when the time comes. • Have a budget: Decide how much you are willing to spend every month. This is important especially if you are just starting out. • How tech savvy are you: The more you can do on your own the cheaper it may be. However, a … [Read more...]

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3 May

The Advantages of Social Media in Marketing

By May 3, 2013
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Many businesses are new to the concept of including social media in their marketing plans. This becomes easier to understand when you observe how Facebook, Twitter, MySpace, Pinterest, YouTube, etc. have become a major part of our lives. People are sharing everything about their preferences, activities, disappointments and successes on a daily basis. So why not let them talk about your business and be in the know about what they are saying? Social media is to marketing what customer referrals and recommendations are to business. It’s free word-of-mouth advertising with a reach that is more powerful than you can imagine. It works for you 24/7 and with very little monetary investment, save for some good CRM. Isn’t that what we all want—some free publicity? What are the advantages of social media in marketing? • Low cost tool to connect and keep up a dialogue with customers • Gives mileage with minimum spend • Personalizes your brand in a casual, easy-going manner without … [Read more...]

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26 Apr

Why Have a Facebook Business Page?

By April 26, 2013
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There are over a billion people on Facebook. So imagine the reach your Facebook business page can have. With proper planning you can connect with your customers in a relaxed, personal and meaningful way. This is however easier said than done. It’s not as simple as creating your personal page so it is important not to treat it like that. Your credibility and business reputation is on the line. So every tweet and post must be consistent with your brand and messaging. How to make the most of your Facebook business page: • Select a category and page name that can be associated with your business • Start with a memorable web address - preferably close to your company url • Use a logo that people will identify with your business • Choose a meaningful picture or graphics - it must convey your business concept rather than just decorate your page • Post content that will inspire your audience to ‘like’ and ‘share’ • Think of ways to generate new leads and … [Read more...]

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